First work by Marcel for OPSM focuses on style with substance
Newly minted Publicis agency Marcel, launched under the guidance of David Nobay last year, has released its first work for an Australian client with a new campaign for OPSM.
https://www.youtube.com/watch?v=ByGO00wkfp4
The agency has assumed the mantle of the now-retired Mojo, with Singapore’s Tiger Beer and OPSM, part of the Luxottica Group, its foundation clients.
The new campaign, launched this week, promoting the eyewear company with the line ‘Style is Why’ was directed by photographer Simon Harsent.
Didn’t realize they made ads like that anymore.
I can’t catch the title if the paperback the trendy dude in the cafe has. Wondering if it relates.
It’s Cornel Wests’s book
I like it and for such a category swimming in price price price noise……it grabs me
great work
Great example of creative that is way too subtle to get the message across. Will do absolutely nothing for the OPSM business or brand.
Not sure I agree. I don’t wear glasses and I’m not in marketing and yet I’ve just spent 30 minutes trying to find out my about this commercial as it made me stop, rewind and take notice.
Don’t agree personally. It wanted me to find out what the message was and who for. Haven’t had an ad in a while that grabbed my attention without screaming at me.