Marie Claire at 20: Jackie Frank on how it has evolved from a magazine to a brand

Marie Claire editor Jackie FrankAs Marie Claire celebrates its 20th anniversary with a special edition and one-hour show on Channel Seven, out-going editor Jackie Frank talks to Mumbrella about the title’s history, the changes in the industry and how being an editor now also means being a brand spokesperson.

Jackie Frank first took the helm of fashion and beauty mag Marie Claire in 1995. In those 20 years a lot has changed.

“When I first started, the job of an editor was so different to what the job of an editor is today,” Frank said. “We’ve gone through a technological revolution.

“Before there wasn’t that news cycle, there wasn’t that immediacy, there wasn’t that connectivity in terms of technology and availability of information. The whole industry has changed.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.