Marie Claire launches fashion influencer network The Style Set

Miranda Ward

October 19, 2016 2:11

Pacific Magazines’ Marie Claire is looking to leverage the booming influencer marketing space with the launch of The Style Set, a network of fashion and style influencers who will create content for the magazine’s website.

The Style Set will create create content for marieclaire.com.au as well as regular looks and shopping stories for Styledbymarieclaire.com.au, the brand’s curated, interactive personal shopping platform.

Style Set influencers will also collaborate on selected Marie Claire advertising briefs.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.