Capilano launches ‘healthy’ honey brand aimed at prebiotic market

October 19, 2016 1:26

Just weeks after rejecting accusations made by activists that its honey was not always sourced in Australia and “toxic”, listed honey giant Capilano has launched a campaign promoting a new line of ‘healthy’ honey aimed at the growing prebiotics market.

The campaign is also the first work by Brisbane agency BCM since it won the business in a competitive pitch earlier this year.

Capilano has released the new Beeotic brand, sourced solely from Australian honey, into stores over recent days and has kicked off a national TV campaign to promote the innovation.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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