Mark Britt to leave Mi9 and will be replaced by Ratecity CEO Alex Parsons
Mark Britt CEO of Nine Entertainment’s digital division Mi9 is to depart after three years in the role, Mumbrella can reveal.
Britt has accepted a role with Patrick Grove’s Kuala Lumpur-based Catcha Group, leading their video streaming service across ASEAN, and will be replaced by Ratecity CEO Alex Parsons.
“I have had a fantastic three years leading Mi9/Ninemsn,” Britt told Mumbrella.
“The business has come through huge change, moving from being a successful joint venture to a fully integrated part of Nine Entertainment Co. with a really bright future on the horizon. I’ve been presented with a rare opportunity to start a new business, that only comes along once in a lifetime.”
Perhaps it’s for different reasons in each case, but so many people seem to be out the door at MI9 at the moment.
another at Mi9 leaving….?? from directors to senior staff. This appears to be another exit – strategy??
its all just nine flexing its muscle now it doesn’t have to worry about microsoft – out with the software guys and in with the media guys
Back in May: “Nine Entertainment Co. has confirmed that traffic to its digital properties is likely to drop by more than a third when its redirect agreement with Microsoft ends in five weeks’ time.”
Did this happen?
Hi anonymous,
We’ll find out when the data is released in the next few days.
Cheers,
Alex – editor, Mumbrella
Wishing all the best to Alex Parsons, best placed and equipped to make the most of what’s left of what once was the No1 portal in Australia. How things change.
Agree Anonymous. A tough job resuscitating a dying portal (with eternal thanks to Mark Britt) but Alex Parsons is definitely up for the task.