Mark Richardson joins Petbarn as GM of retail marketing

October 11, 2024 8:50

The chief marketer of meal kit delivery brand, Marley Spoon, Mark Richardson, has joined Greencross Pet Wellness Company – parent company of Petbarn and Greencross Vets – as its new general manager of retail marketing.

He is one of two senior hires for the company, with Emma Porter also joining as general manager of loyalty and customer lifecycle management (CRM).

In his new role, Richardson will work closely with Nick Adams, chief customer officer. He will lead retail marketing efforts for the Petbarn brand, focusing on growing its presence and enhancing its customer engagement and experience.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.