How Mark Ritson found his voice
At an event to launch the LinkedIn Agency Influencer program Professor Mark Ritson explained how he had used the platform to gain wider exposure, and shared tips including when to swear, how to position yourself and how to take an enemy.
While Mark Ritson has made waves in the marketing community in recent months with some bold claims about the media and marketing industries, the contrarian professor from the Melbourne Business School has been quietly building his brand for many years.
One of the main platforms he has been using to do that is LinkedIn, where he has built a following of more than 15,000 followers and has developed a writing style that provokes a strong reaction to his posts, but displays his opinions honestly.
Mark Ritson: “Every comma you use tells me you’re not focussed”
He admits his diverse background is probably an advantage to him on the LinkedIn platform, although for his early career as a business academic he was fairly quiet.
The LinkedIn Agency Influencer program encourages people from the marketing industry to find their voice on the platform. See some pieces from the program on the content hub here.
‘Mark Ritson: “Every coma you use tells me you’re not focussed”’
Is this supposed to be ironic…?
Hi Dan,
Mea culpa, obviously people in comas are deeply focussed, but Mark was of course referring to commas, which has been fixed up now.
Cheers,
Alex – Mumbrella Bespoke
Shame – I was pretty content with your original response!
Cunningly, I use semi-colons.
Mark is the ultimate name caller, it’s a bit rich he talks about being respectful.
Always enjoy Ritsons rants as he is one of the few people in the industry to put forward a point of view that is backed with data to support it.
One thing I find ironic is how Ritson and Hoffman have made a brand for themselves and have been far more successful than most brands at leveraging the social channels that they argue don’t work
I’m not sure they argue social channels don’t work, I think their point is that it’s over estimated and reported just how well these mediums work, rather they are designed to connect people and conversations – which is exactly why Mark Ritson experiences success writing on trade sites and posting to Linkedin. It’s the right medium for his product.