Mark Ritson to share secrets of building engagement for return of LinkedIn Agency Influencer program

Contrarian marketing academic Mark Ritson will share the secrets of how he creates huge engagement on his posts on LinkedIn at two events to mark the return of the Agency Influencer program.

The competition, returning for its third year, is designed to encourage advertising professionals see the benefit of finding their voice on the platform, with LinkedIn data showing the one of the most effective ways of engaging with senior executives is by penning long-form content on the platform.

This year the program is being expanded to include anyone working in a media, creative or marketing agency. There are also two categories with a general classification, and another which recognises participants who have been in the industry for less than five years, with the aim of encouraging emerging talent to showcase their thought leadership.