Mark Watkin to lead BWM Melbourne after departure of Carl Ratcliff

Tim Burrowes

September 19, 2013 12:12

Watkin: Whybins to BWM

BWM has appointed former Whybins staffer Mark Watkin as MD of its Melbourne operation after Carl Ratcliff decided to return to Sydney after 18 months in the role.

During his two years as MD of Whybin\TBWA Melbourne, Watkin was credited with helping deliver significant growth.Prior to that he spent nearly seven years as head of client services with GPY&R Melbourne.

Paul Williams, CEO of BWM, said: “We are looking forward to the breadth of knowledge and leadership experience that Mark will bring to BWM in Melbourne. He has a strong track record in developing agency / client relationships and delivering award-winning client campaigns.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.