Marketers, ad agencies should brace for wave of AI tech: Hotwire global CEO

April 11, 2023 9:57

Marketers and ad agencies should brace for a wave of AI technologies that they could use over the next few years, according to Hotwire global chief executive Heather Kernahan.

Kernahan spoke to Mumbrella while visiting the head office of the Enero-owned tech and communications consultancy in Sydney.

While Hotwire and most of the marketing and advertising industry is still at the experimentation and testing phase with generative AI technology, Kernahan told Mumbrella the wave of funding that AI startups have been getting means marketers, agencies and businesses should expect more of these technologies to arrive soon.

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Nico Arboleda

Nico Arboleda was a contract reporter at Mumbrella, covering adtech and martech. He left Mumbrella in June 2023.

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