ChatGPT

OpenAI’s commerce flop makes advertising critical to its $125 billion future 3

The twisted irony of generative AI disclosure 3

What happens when AI makes creativity too effortless? 1

Why I broke up with ChatGPT – and why you should too  4

ChatGPT’s advertising play puts its underlying fundamentals to the test 

OpenAI brings ads to ChatGPT as low-cost tier ‘Go’ lands in Australia

This Christmas, ChatGPT has replaced the salesperson

Habit, friction and brand: The three factors in whether OpenAI’s new browser Atlas will defeat Google’s Chrome

Missing spark: Brand creativity study finds AI models are largely similar

‘The merger’: SCA/SWM dissected; ex-Edelman CCO weighs in on redundancy crisis; and ChatGPT’s major move

What brands need to know about ChatGPT’s new ‘buy’ button

ChatGPT introduces shopping function in first e-commerce play

Finder COO and co-founder stepping away, starting AI newsletter

BotW: Surrendering to AI; reframing the DAB+ problem; ARN’s Jonesy & Amanda ego problem

Introducing GPT-5: Smarter, sharper, and more sarcastic

How Emotive brought Ultimate’s luxury proposition to life using AI 1

Union boss slams News Corp’s use of AI in newsrooms