The twisted irony of generative AI disclosure
Every second person in Australia is using generative AI, but God forbid the pros have a crack. Writer and marketing communications consultant Brooke Hemphill unpacks the growing movement for disclosure around the use of generative AI.
Brad Pitt fighting Tom Cruise in Hollywood's biggest AI nightmare
Generative AI has had a busy couple of weeks. By now, you’ve probably seen the AI-generated video of Tom Cruise fighting Brad Pitt, created by Seedance 2.0, a tool from ByteDance, the parent company of Tiktok.
The viral clip, which has racked up millions of views, on top of a Seedance-generated reimagining of the Stranger Things ending, earned ByteDance a number of cease and desist letters.
The first came from Disney. The second, Paramount and, finally, Netflix joined the party as the studios and streamers called attention to the front-loading of copyrighted intellectual property, labelling it a “virtual smash-and-grab” of IP.
Great piece Brooke.
there’s one way ‘not to be damned’… don’t use it
The bold assumption that “Every second person in Australia is using generative AI” seems to a bit bold.
I bet that if the collected time of the whole month spent by all AI users during the month was reported, that the average time per person would be surprising.