ChatGPT introduces shopping function in first e-commerce play
Your next personal shopper will be a robot
OpenAI has announced a new feature that will allow users of ChatGPT to purchase items within the chatbot’s interface, through a new ‘instant checkout’ feature.
From today, when a user asks the chatbot a question related to shopping, such as “what is the best 5G phone under $500?”, ChatGPT will show the “most relevant” products and add a ‘buy’ button. Order confirmation, shipping details, and payment are all completed within the same chat window, although this the actual transactions are handled by the merchants, using their existing systems.
“ChatGPT simply acts as the user’s AI agent—securely passing information between user and merchant, just like a digital personal shopper would”, the company explains.
