New study finds loyalty programs don’t necessarily breed customer loyalty
Bunnings PowerPass has the loyalty of the masses, according to Honeycomb's new study
Bunnings is leading the pack when it comes to eliciting customer loyalty from its loyalty program, according to new research from Honeycomb Strategy, which shows shoppers are increasingly expecting more from a business in exchange for signing up to such programs.
‘The Science of Loyalty: From Situationship to Relationship’ claims to be Australia’s largest study into loyalty program success.
Honeycomb Strategy studied 52 of the country’s biggest loyalty programs across a number of categories, including retail, travel, finance, banking, and telecommunications. It looked at membership rates, customer engagement, and impact on overall spending, three key metrics that went into a combined score.
