Why I broke up with ChatGPT – and why you should too 

Following backlash around the alleged use of ChatGPT by the writers of Stranger Things, freelance marketing communications consultant Brooke Hemphill reflects on her decision to ditch the chatbot. 

Last year, I wrote a piece for this esteemed publication lamenting the blatant use of ChatGPT in, well, everything. Embarrassingly, I started the piece professing my love for the chatbot. Eight months on, it’s fair to say our relationship has soured.  

The backlash around alleged use of the tool in the final season of Stranger Things has only cemented my feelings.  

In case you missed it, a Netflix documentary chronicling the making of the final season of the hit show featured a shot of one of the Duffer brothers, the show’s creators, allegedly writing with ChatGPT tabs open on his laptop.  

Fans who felt disappointed by the final season quickly took to social media to suggest involvement of the notorious chatbot could be why it kinda sucked.  

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