Tap into local Chinese community to win tourism, marketers urged
Travel marketers would reap benefits from targeting the local Chinese community, a panel of directors have told the audience at Mumbrella’s Travel Marketing Summit.
Andrea Plawutsky, director of consultancy AmplifyMe, said businesses and marketers should remember how much of an influence family and friends already living locally have on potential visitors.
Yu, Plawutsky and Granfield: Tap into the local community
Well said Abigail! Many people don’t know that there are 1 million Chinese studying, working and living in Australia, which is no small number. With the rise of China, this is what I have coined The Wild East of Chinese digital marketing. I am seeing this first hand as me and my team have been experiencing a large influx of enquiries regarding interest in Chinese digital marketing from Aussie businesses small and big. So far the most demanded service of all is the WeChat business account setup, and we have cracked the code on this one because we can now allow the ability for Aussie companies to receive payment from 1.3 billion Chinese…!
We would like to look into advertising our, one of its kind indoor shooting range to the Chinese community. We own and operate a very safe environment, South of Adelaide for un-licenced people to come and shoot at our indoor shooting range, with real guns and ammo but the option of static or moving targets. We currently advertise on Trip advisor and other sites. But what would be the best way to advertise this to the Chinese community in Adelaide?