A marketer’s guide to capitalising on increasing video consumption
More time spent consuming video doesn’t necessarily require increased marketing video production, claims Alpha Digital’s senior account manager Ruth De Luchi.
Last year, Cisco’s Annual Internet Report forecasted that 82% of consumer internet traffic will be video by 2021. While COVID-19 may have acted as a catalyst, consumers were already streaming their favourite shows: watching explainer videos, live sports, events, and fitness classes on YouTube; watching Q&As through their favourite social livestream, and more. Watch time is up, and more marketers are viewing video as a powerful avenue for brands to connect with their customers daily.
Recycle creatively
A lot of brands don’t realise that they are capable of producing strong video content. Many creative and storytelling best practices cross over between social platforms, and any client that is open to cutting and editing their existing video collateral can produce video content that is optimised for different platforms.
