Marketers can’t get left behind in the race to take advantage of the new streaming revolution

There is a fundamental shift in video content viewing going on in Australia and around the world.

“The demand for streaming TV globally is growing at a stunning rate,” says Bill Demas, CEO of Conviva, in the research company’s latest report released in early August. That showed the global demand for video content in the second quarter of 2018 more than doubled over the year before.

The Conviva report also reveals fewer people are using PCs to facilitate this streaming (24% of plays) and more are moving towards mobile devices (49% of plays), especially for short-form content.