Marketers can’t ignore the rise of smart speakers, claims researcher
Household adoption of connected devices is providing a range of opportunities for marketers, claims a report by IT consultancy Telstyte.
“Marketers can’t ignore the rise of smart speakers as a new digital interface,” says Telsyte managing director Foad Fadaghi.
Telsyte managing director Foad Fadaghi: ““Marketers can’t ignore the rise of smart speakers.”
Perhaps not, but consumers sure can. Only a complete idiot would put one of those things in their home. Have every private conversation relayed, recorded, analysed and sold 24/7? PT Barnum was right – there IS a sucker born every minute.
@Mike do you also think Facebook is listening to you through your phone and then using that to target ads? Or is Samsung bugging your TV so they can make you buy a new fridge… Perhaps your Volvo is burning fuel too fast so that in partnership with BP they can sell you more than you need… The world hates you Mike and they all want to get you…
We are indeed out to get Mike. Morning, noon, and night, we think only of how to better target specifically, Mike. A display ad alternating between The Greatest Showman DVD and clown-wear will be sent to Mike shortly.
Hi Mike,
That’s not (currently) how these devices work. They have two processing units – one to listen for the keywords, and one to process the rest of the information. The former is the one that’s always on – anything it hears other than ‘hey Google’ is disregarded.
It would require immense resource to listen and process literally everything, or even introduce other keywords for interpretation.
Not saying it won’t happen, but that’s not where it’s at right now.
3% of consumers return to an Alexa voice skill after the second week. We have a long way to go until this is a viable option for advertisers;
particularly in Australia where we have low penetration and scale.