Marketers need to ‘reimagine’ to Australian Dream in order to connect with consumers: Nine
Marketers for real estate, homewares, technology and interior decorating companies need to reimagine the Australian dream if they are to continue to connect with the new generation of home buyers, a study by Nine’s client solutions division 9Powered has claimed.
The research said that despite avocado-gate – the ongoing debate premised on the idea millennials are unable to afford property because of their indulgence in premium goods such as smashed avocado for brunch – the Australian dream remains a powerful marketing construct for brands.
Nine’s latest ‘reality’ program offering capitalises on Australia’s love of property
A total fail start to finish. What a circus. I remember when they launched way back when, Optus Vision I think had a huge activation at the NRL Grand Final which involved stringing up a giant TV on wires across the SCG. The thing got stuck, then half fell down, and a handful of sad balloons slowly drifted to the ground. A spectacular fail back then, and 30 years on, nothing appears to have changed.