Marketers ‘not ready’ for voice assistants, despite Australians’ widespread adoption
Despite widespread adoption of voice assistants, Australian marketers are still trying to adapt to the new technology, a survey by The Works and the University of Technology, Sydney has found.
Unveiled at Mumbrella360 this morning, The Voice of Us surveyed 2,000 Australians to find how people are using voice assistants with almost seven in 10 people now using their voice to interact with assistants and smart speakers.
Douglas Nicol, creative partner at The Works said in releasing the survey: “The way we interact with technology has moved from clicking, to swiping and now we’re increasingly using our voices to make requests using assistants and smart speakers. This has major implications for business and advertisers, as it’s fundamentally changing the rules for how brands are discovered by consumers in the digital world – and many marketers are not ready for this evolution.”
When asked what industries they would consider using human voice interfaces to interact with, almost six in 10 (58%) said to get the latest news, followed by entertainment inquiries (53%); events (40%); transport information (37%); restaurants (34%); health (31%); travel (30%) and retail (29%).
