Marketing innocence lost
Dr Mumbo is sadly familiar with the circle of enthusiastic naifs cycling through to become grizzled marketing hacks. It used to take years. Then months. And this week, Dr Mumbo witnessed the cycle take just three days.
Dr Mumbo has a soft spot for guerilla marketing, so among the dozens, or possibly hundreds, of marketing activations at the UK’s Madfest event, one effort stood out:
Dr Mumbo’s spy bumped into Joseph Cook, from influencer agency Bulba, clutching a simple sign scrawled on a piece of cardboard. With thousands of marketers wandering by, he stood out.
