Marketing and media chief Mark Buckman quits Telstra
Buckman
Telstra’s head of marketing and media Mark Buckman has quit the telco just five months after taking the expanded role.
Buckman, one of the most high-profile marketers in Australia, told Mumbrella it was a tough decision “but the right one” to leave the role, but said he is heading back to the UK for “family reasons”.
He said: “On a family level it was the right decision. Whenever you are making decisions based on your family it is the right decision.
I always think ‘bullshit’ when I hear “family reasons”. So unoriginal.
Great marketer, shame to lose him O/S.
Did an amazing job with Telstra’s refresh and CBA’s Determined to Different…………..was “different”
Mark is a true leader in our industry, and Another Agency is clearly not.
Another Agency. Perhaps a little less cynicism. “Whenever you are making decisions based on your family it is the right decision’
Telstra cronies come to the rescue.
Smells like a rat.
A real loss to the Australian marketing landscape. Mark has led from the front, put his money where his mouth is and made some real difference… Bugger!
Didn’t Mark Collis do the actual rebrand. Credit Where it is due
Finally ….
And yes, it was Mark Collis. MB showed up afterwards …
I totally concur with Sudeep’s comments – Marketers who have the vision and guts to re-shape the landscape and passionately elevate the value creation role of marketing within organisations are all too rare in Australia. Likewise for Mark to keep the interests of his family front and centre, as he successfully tackled super large scale and highly complex CMO roles, is a remarkable feat in itself.
The moderation of this blog is biased… Critical comments tend to be not published.. Let’s see whether this one makes it …
Hi Doubter,
If you look around the site you’ll see plenty if critical comments, what we don’t publish is personal and vitriolic attacks.
Hope that clears it up.
Cheers,
Alex – editor, Mumbrella