Program for marketing science and behaviour change conference MSiX revealed

Tim Burrowes

July 2, 2014 12:53

The full speaker lineup for this month’s MSiX – Marketing Science Ideas Xchange – conference has been revealed.

Ferrier offered an introduction to marketing science at this year’s Mumbrella360

The conference is the first one of its type dedicated to understanding the science of marketing and how it influences behaviour change. MSiX is being curated by consumer psychologist Adam Ferrier and organised by Mumbrella’s parent company Focal Attractions.

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.