Features

Marketing after the singularity: What AI will mean for brands – video

As part of Mumbrella’s involvement in Advertising Week New York, we gathered some of the world’s leading thinkers on the intersecting worlds of artificial intelligence and marketing.

Tim Burrowes

September 30, 2017 5:48

If the futurists are right, the coming decade will see the entire communications industry undergo huge levels of disruption as artificial intelligence comes of age.

Optimising for virtual assistants, AI-driven collaboration and automated micro segmentation will be just some of the likely outcomes for marketers, while big agency groups will be able to much more easily tap into global resources to crack a brief or work on a pitch.

The Mumbrella-curated discussion featured creative agency, media agency, technology and brand perspectives on what the marketing world will look like in 2030.

Marketing after the singularity: From left: Microsoft’s Christi Olson, Publicis Sapient’s Chip Register, PHD’s Avin Narasimhan, Albert’s Amy Inlow; Audi’s Loren Angelo and Mumbrella’s Tim Burrowes | Photo by REX/Shutterstock

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.