Marketing’s Least Loved: creative feedback
In her regular column for Mumbrella, VMLY&R chief strategy officer Alison Tilling looks at how to approach that complicated question: “So, what do you think?”
Yes, this week it’s the really dreaded ‘c’ and ‘f’ words: creative feedback.
Words that crop up not so much at the start or end of a project or piece of work, but all through the middle. Sometimes on what can feel like an endless loop.
Two words that are responsible for more angst than almost anything else.
