Marketing’s Least Loved: Getting through marketer’s block
In her first regular column for Mumbrella, VMLY&R chief strategy officer Alison Tilling explores aspects of marketing due for a revisit or reinvention.
I’m writing about some of marketing’s least loved but potentially most useful concepts. Taking a deeper look at the moments, tools and processes that need reimagining, blowing up, or just a deeper understanding, to help make the best of them.
Hello, panic my old friend
Everyone who works in Marketing knows the moment. The wheels of a project grind into motion, people start wanting ‘progress’, and initial excitement and energy turns into a side helping of panic. Getting started is difficult in any creative endeavour, and Marketer’s Block is just as real as writer’s block, though it seems to take fewer interesting forms – I’m not going to be suggesting Tennessee Williams’ Crème de Menthe and Champagne mix, soz.
