Marketing’s seven deadly sins: The pitfalls of ’emotionless advertising’
Brand tracking platform Tracksuit has launched a new whitepaper exploring the sins associated with ’emotionless advertising’. Speaking exclusively to Mumbrella, founding partner James Hurman said that if marketers are only developing rational communications, and not focusing on the emotional, their effectiveness is being greatly restricted.
The new paper, ‘The Emotion Effect’ explores fueling brand growth and the importance of emotional advertising over rational. It plays on the seven deadly sins in a marketing context, providing a manual on how to avoid greed all the way through to envy when it comes to brand growth.
