Marley Spoon goes to war with ‘spag bol’ in new year advertising push

The boring repetition of Australians eating ‘spag bol’ every night is in the firing line in meal-kit delivery service Marley Spoon’s latest TVC.

The ad was made by Conti Bros Films and promotes the idea that Marley Spoon can spice up a family’s eating habits and help them find new inspiration for dinner. 

The TVC relies on the idea that most Australians’ dinner menus have become predictable, and focuses on the rotating menu of 20 dishes every week that Marley Spoon offers, with pre-portioned ingredients and recipe cards.

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