Mars global marketing boss Bruce McColl stepping down after 24 years with food giant

May 2, 2016 10:40

McColl stepping down after 24 years at Mars

McColl: retiring from Mars after 24 years with the company

Bruce McColl, the global chief marketing officer of Mars, is stepping down after 24 years with the company. His role will be filled by 15-year Mars veteran Andrew Clarke, currently the company’s chief customer officer.

Mars is promoting the move as a step to address dynamic shifts in retail, ecommerce and consumer shopping behaviour. McColl has been in the CMO role since 2006.

Mars president and CEO Grant F. Reid, said McColl’s retirement created an opportunity for the company to look at how it was reacting to the changes in the market.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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