Marty Sheargold’s attitude about The Matildas is why girls quit sport

Sure, jokes are jokes – but the broader impact of Marty Sheargold’s recent on-air comments about the Matildas is no laughing matter.

Sarah Greenaway is the founder and CEO of Eltee Sydney, a company that makes functional periodwear for young sportswomen. She explains how thoughtless comments like those from Sheargold can lead to lasting, generational damage.

Marty Sheargold’s recent comments on the Matildas have sparked some serious reflection about the narrative we create around women’s sport.

While humour is subjective and everyone is entitled to their opinion, we need to recognise when “jokes” cross the line into harmful stereotypes. Comparing the Matildas—a team of highly skilled, hardworking professional athletes—to squabbling teenagers not only dismisses their professionalism but also reinforces the outdated trope that women’s sports don’t deserve the same respect as men’s.

It’s disheartening because we’ve come so far in celebrating women in sport, yet comments like these remind us how fragile that progress can be. “Language matters,” I’ve often told my daughters. Whether you’re on the field or in a boardroom, what people say has power. When public figures choose language that belittles and undermines, it fuels the attitude that women’s sport is somehow laughable or less important.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.