Mashable strategy chief: Periscope and Meerkat don’t make sense for advertisers yet
Adam Ostrow at Mumbrella360 this morning
Two of the most talked-about content platforms of the moment – live video streaming apps Periscope and Meerkat – do not yet make sense for advertisers looking to build their brands according to Mashable’s chief strategy officer Adam Ostrow.
The two platforms have emerged as a powerful way to capture content in real time in recent months, with Periscope coming to prominence in Asia when it was widely used to watch the Pacquiao Vs Mayweather fight in May and bypass pay-TV, while @Mashable is one of the most-followed accounts on the services.
“Persicope and Meerkat will succeed if they can scale,” Ostrow said at the Mumbrella360 conference in Sydney this morning. “But the average session [on Periscope] is only getting a few hundred views at the moment. So it doesn’t make sense for advertisers yet.
