Mastercard sneaks in benefits of faster payments

Mastercard has created a new campaign to demonstrate the advantages of its PayPass technology in participating retail outlets. The contactless payment technology allows consumers to swipe a card to pay for small transactions. The campaign centres around the idea that you can do more with faster transactions.

The ad  features a henpecked husband rushing to buy junk food at the supermarket checkout in secret, then stashing it up his jumper in an attempt to hide it from his wife, and was directed by Tropfest film festival winning director Abe Forsyth of the Jungle Boys.

The campaign is targeting customers of supermarket chain Coles.

Credits