Masterchef reveals its five sponsors for 2010 – as ads in sister mag go gangbusters too
A
day after Seven wrapped up My Kitchen Rules, Ten has gone on the culinary front foot, revealing its sponsors for the second series of Masterchef, which was last year’s surprise hit.
And the franchise is also performing for News Ltd’s Masterchef magazine, Mumbrella can reveal.
The extended sponsor list of five consists of returning sponsors Coles, Campbell’s and Fonterra, along with new sponsors Handee Ultra and Sunbeam.
I love the subtle differences between MKR and Masterchef.
The digital/analogue clock.
The personality of the judges.
and the actual story/development of the competitors.
MKR wasn’t absolutely terrible, but it was a poor imitation of what was probably the star of last year’s television.
I don’t think MKR’s was so much a spin off from Masterchef, after all My Restaurant Rules was on TV long before MasterChef was, so could you say Masterchef was a spin off from that? I enjoyed all three shows, but probably the My Restaurant Rules the most as it looked at all aspects from marketing to menu to decor to business to actual cooking.
You know how it is when you ask your second-best friend for the recipe to that yummy specialty dish? … You follow the recipe supplied, create it and it takes like … Aaugh! … In other words awful. You know what happened? Your friend left out one or two essential ingredients and fudged the temperature. Similary with My Kitchen Copies. In their haste to replicate success they worked off what looked like the right recipe, but wasn’t … And then over-cooked it. Oztam not withstanding, MasterChef will rule when it serves up seconds for it’s 2010 season.
I don’t understand why this sub standard content is still being produced. At the end of the day its untrained cooks, producing poor quality meals.
Why hasn’t any Australian network picked up Top Chef? It has industry professionals that want to set up a restaurant and after the show is finished and they have chosen the top chef, the winner isn’t tied to a Glapwrap campaign.
We should have show that celebrate the difficulties of cooking and that art of presentation, done by professionals.
Yesterday on Today, Julie cooked a sausage roll, in a roll.
Australia, this is your Masterchef.
If it’s any consolation, the English Masterchef has terrible production qualities, is painful to watch, lacks any story or flow, and is just downright ordinary compared to the 2009 Australian series.
Did Julie’s cookbook even come out? Once the show is over all the hype and media disappear fast. So does anyone really give a damn or just after mind numbing TV?
Well it might be about homegrown chefs, but it certainly aint about local food with those sponsors! http://www.vicfarmersmarkets.org.au