MasterFoods celebrates family dinner traditions in new work by Clemenger
Mars Food Australia is encouraging Australians to spend dinner at home with the family, in a new campaign for its MasterFoods brand.
Created by Clemenger BBDO Sydney, the ad tells the story of a young girl and her dad who share the sauce across the dinner table in a robot-like manner.
As the girl gets older it appears as though the ritual starts to fade, until her own child passes the sauce to his grandfather in the same way, making it a tradition across three generations.
Looks a whole lot like the 2016 Nick Scali brand work to me……they used ‘Higher Love’ ….with generational change as well…….
mmmmmmmm……
Didn’t Nick Scali do something like this last year with the same music??
#dadjoke
I’d hate to think what Masterfoods paid for this ‘original concept’.
#copycats #sillyclient
This ad grates me! A ‘please’ after asking for the sauce would have been nice.. Manners are a dying art form :/
None of the children asking dad for the sauce used the word PLEASE….. what a shame…….setting a bad example!!!!!