Match-making initiative Puffling launches, aimed at getting job sharing mums back into agencies
The former CEO of digital agency Holler Sydney, Mike Hill, is spearheading a new initiative which will pair recent mothers who want to get back to work in advertising with job share partners and then “hook you up with the agency of your dreams”.

The website, still in Beta mode, is searching for women in advertising who want to go back to work part time
Puffling, an online portal still in Beta, describes its proposition as: “Puffling will help you find your perfect job share partner then hook you up with the agency of your dreams. It’s kinda like match-making, only everyone’s really busy balancing brand guidelines with school runs.”
Women are currently invited to sign up for free by leaving their email and mobile number on the website, after which Puffling will be in contact. From there, Puffling will “find you the perfect partner” by matching candidates with a “couple of potential job sharing partners in your area”. A coffee or wine meeting will follow to see if the matched women “click” before Puffling organises a joint job interview.
What a great innovation! Are there any plans to include return to work mums as advertising consultants in which small businesses can commission small jobs? Cheers
Launched by a man. Plurality. Nice one.
Great idea. I’ve got two roles in Programmatic avail now that would suit this market and are available as work from home anywhere in AU. Already built a staff base that is 100% “Work from Home Mum/Dads” and we’ve survived/thrived 6 of our own Maternity Leaves so when you get the Candidate pool rocking along, please let me know! MP