Match Media scoops Ardent Leisure media account after three-way pitch

April 27, 2015 12:59

Match Media has won the battle for the media account for entertainment brand Ardent Leisure, Mumbrella can reveal.

The pitch had been a three way shoot out between Atomic 212, Match Media and Starcom, with incumbent UM choosing not to recontest the account. Mumbrella understands Ardent Leisure informed the agencies of the decision on Friday.

Ardent Leisure CEO Deborah Thomas said: “The review was conducted to identify a media agency that was well equipped for the digital future and offer a high level of analytics to contribute to our business intelligence.

“Match impressed us in these areas, as well as offering Ardent an innovative and integrated customer engagement strategy and media solutions under one roof.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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