NRL opens dialogue over TV rights but experts predict a bidding war is unlikely to materialise
A bidding war for the rights to broadcast NRL matches beyond 2017 is unlikely to materialise, with Nine and Fox Sports tipped to retain coverage without the need to break the bank, according to industry experts.
Reports emerged over the weekend that Australian Rugby League Commission chief executive David Smith has signalled his intention to open dialogue with existing media partners, along with Seven and Ten, as the code looks to create a competitive bidding process.
The last NRL TV contract, in 2012, saw Nine and Fox Sports pay $1.025b – $925m in cash and $100m in advertising – for a five year deal.
Not so sure. It only takes 2 buyers to make for a strong auction and I’d be astounded if Ten didn’t have a red hot go. League’s viewing numbers are massive and in reality FTA TV doesn’t have much to hold up other than live sport. Nine will defend to the death.
I’m guessing a 30-50% increment on the last deal.