Reg Davidson named new chief operating officer of Mediabrands

Davidson

The longstanding chief financial officer for IPG Mediabrands in Australia Reg Davidson has been named as the new chief operating officer of the holding group locally.

His promotion comes as executive chairman Henry Tajer prepares to step up to the role of global CEO of the group which houses brands including media agencies UM and Initiative, creative agency Ensemble and mobile marketing agency MNet.

Davidson has worked alongside Tajer for the last decade to build the holding group locally. However, his role is expected to be internally-focussed, with the promotion formalising reporting lines as Tajer prepares to depart for New York.