Match picks up Ikea media buying account

April 3, 2013 12:47

Media agency Match Media has won the media buying account for home furnishing retailer Ikea.

Ikea announced today that it would be moving its media buying account from MediaCom to Match following a competitive multi-agency pitch. Match has previously held the Ikea account for strategy.

Match will now be the full service media agency on Ikea’s account which has an estimated annual ad spend of around $10 million.

“Our relationship with Match over the past 10 years has grown from strength to strength and we are thrilled to enhance our partnership with them,” said Rebecca Darley, Ikea Australia’s marketing director.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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