Matt Batten joins Affinity as ECD
Sydney-based independent agency Affinity has appointed award-winning creative Matt Batten as executive creative director.
Previously Five by Five Global’s ECD, Batten has a background in delivering creative and strategic work for “across integrated campaigns, digital and innovative tech, content, direct, CRM and experiential”.
“We recognised we needed a talent of Matt’s calibre to match our credentials in data, tech and effectiveness,” Affinity’s CEO Angela Smith said in a press release.
