Matt Eastwood departs JWT as agency abolishes worldwide chief creative officer role
JWT’s worldwide chief creative officer, Matt Eastwood, has departed the WPP-owned agency as it eliminates the worldwide CCO role.
According to Adweek, JWT worldwide CEO Tamara Ingram made the announcement in an internal memo on Friday.
“I’m writing to share the news that Matt Eastwood, worldwide chief creative officer, has exited J. Walter Thompson to pursue a new adventure,” she wrote.
“I’m writing to share the news that Matt Eastwood, worldwide chief creative officer, has exited J. Walter Thompson to pursue a new adventure,” she wrote.
It hurts less than saying “he’s been sacked”.
Although my personal favorite is, his or her’s “skills’ set is not compatible with our new direction.”
what exactly is a ‘maker culture’ ?
With 2,000 million Facebook users around the world, everybody’s a publisher. Therefore, a maker.
Just like, with 100 years of YouTube videos available to watch, everybody is a film director/producer, and, er … maker.
Bad news for people working in the media.
And especially legacy media.
(But not Mumbrella – which is cleverly and deliciously niche.)
People (CEOs from account management and planning side) are getting the message from the P&G head completely wrong. The P&G head wanted the CEO or big post held by account management to go and clear the space around the creatives. Now this action gone the other way – may be to save own job. Guess the P&G head should say the names next time. If a global CCO’s role is no more important then a global CEO’s role should be also useless. No?
I predict this will become fashionable (like copywriters calling themselves storytellers).
Watch other agency networks follow suit.
The roof, the roof, the roof is on fire
JWT seems to be imploding at the moment.
The role that needs to be replaced is Tamara’s writer. Exactly what does “burgeoning diverse ‘maker culture’ growing within J. Walter Thompson” mean? Head back to the brutal simplicity of thought Matt.
Following this worse case scenario of gobbledygook, I wonder if Tamara went on to thank Matt?