Matt Holmes lands at MBCS
Matt Holmes, former Poem co-founder and Emotive head of earned creative, has joined MBCS.
Landing at the creative arm of IPG Mediabrands as its new head of creative strategy and ideation, Holmes will be responsible for content, activations, influencer activity, experiential, and partnerships. He has been given a “clear brief” of bringing media and creative thinking closer together.
His appointment comes as the agency unveils a “refreshed approach” to drive cut-through ideas for clients, according to a release. The goal is for ideas to “reach far beyond paid media, driving talkability, cultural relevance, and real-world impact”.
