Max Media Lab launches influencer-led summer social campaign for Topshop
Topshop has launched a new local campaign using social media influencers to represent different Topshop ‘girl’ trends that young women can wear this festive season.
The #topshopbringstheparty campaign features social media influencers Zoe Cross, Pepa Mack, Yan Yan Chan and Sammy Robinson in Topshop’s ‘pretty,’ ‘rock’, ‘urban’ and ‘beach’ wear.
The campaign includes short videos of the lifestyle each social media influencer leads associated with the shop’s particular trend.
