Maxibon parodies police raids in 18th birthday campaign

February 13, 2018 3:24

Peters’ ice-cream brand Maxibon has launched a campaign introducing the ‘Bonforce’, a squad dedicated to enforcing ‘Maxi’ bonding.

Created by digital communications agency Deepend, the campaign launches today with a 20-second social video which shows the Bonforce reprimanding a boy who is not eating Maxibons with his friends on his birthday.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Alicia Munday Andrew Isaac Bonforce Deepend Hien Pham Maxibon Peters Ice Cream

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Maxibon parodies police raids in 18th birthday campaign

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