Maybe nanny got it right – plain packaging is already working

In this guest posting, Tony Prysten reckons that plain cigarette packaging is already having an effect on smokers.

A long term campaign can have short term benefits – even if today’s media can’t quite see past the now.

Working with Quit Victoria over the past few years has given me a rare insight into some of the significant moments and campaigns that will positively change lives for many in the years ahead.

The world-first introduction of plain packaging over two weeks ago passed with relatively little fanfare. Interestingly much of the debate centred around smokers and whether this would affect their smoking. Social channels and comments on articles were rife with smokers proudly claiming this would have no effect on them, was a waste of money and is further evidence we are living in a Nanny state.

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