CHE Melbourne takes Mazda to the street
Stop motion animation and the urban street art of pasting are combined in a new ad from CHE Melbourne for Mazda.
The ad – which made its debut last night – was created in conjunction with Sydney-based production house Fin Design. It promotes the new Mazda CX-7
Credits:
- Direction, account management and production – Team Mazda at CHE
- Production company – Fin Design
- Media agency – OMD
- Client – Mazda Australia
This has Banksy written all over it.
Seriously, welcome to 2004 Mazda. Glad you could make it.
It was actually copied from the artist Blu – who did one of the first wall painted stop motions https://www.youtube.com/watch?v=uuGaqLT-gO4
The idea has already been copied by GoGurt in the USA. CopyC*nts did a post on it awhile ago
http://copycunts.blogspot.com/.....-results=7
But who really gives a fark, we are not making these ads for the advertising industry! To Dave and Sherry from Balmain this will be a ‘cool’ ‘interesting’ ‘*insert brand quality*’ ad