Mazda launches 1940s mystery-inspired commercial

Mazda has launched a 1940s-inspired television commercial to promote its new CX-3.

The ad, created by its creative agency CHE Proximity, features a woman waiting in a Mazda getaway car for a detective as he tries to solve a mystery.

The ad promotes the car’s features including its in-built telephone system, “timeless design”, merging lane sensor and “captivating performance”.

During the ad, the voiceover positions the car as a “modern classic”. CHE Proximity’s ad still uses the car’s tagline: “Zoom Zoom”.

In addition, another Mazda TV ad has launched to show the diversity of Mazda’s CX-9 model.

The CX-9 ad features one couple using their car to go to dinner on a Saturday night and taking the kids to Sunday sport. The CX-9 model is positioned as a car where “luxury meets family”.

Credits:

• Mazda CX-3
• Agency – 1Mazda @ CHE Proximity
• Managing Director – Martin Griffin
• Creative Directors – Dom Megna and Rogan Briggs
• Producer – Justine Kubale
• Account Director – Ferne Archer
• Account Manager – Kelly Saueracker
• Content Editor (CHEP) – Damian Capicciano
• Audio Designer (CHEP) – Matt Thompson
• Production Assistant – Nina Weiss
• Production Company – Revolver
• Director – Bruce Hunt
• Executive Producer – Catherine Jarman
• Mazda CX-9
• Agency – 1Mazda @ CHE Proximity
• Managing Director – Martin Griffin
• Creative Directors – Dom Megna and Rogan Briggs
• Producer – Justine Kubale
• Account Director – Ferne Archer
• Account Manager – Catherine Collins
• Content Editor (CHEP) – Damian Capicciano
• Audio Designer (CHEP) – Matt Thompson
• Production Assistant – Nina Weiss
• Production Company – Interrogate
• Director – Ash Bolland
• Executive Producer – Tara Riddell
• Directors: CX-3 – Bruce Hunt and CX-9 – Ash Bolland