F.Y.I.

M&C Saatchi acquires Bang PR

February 10, 2012 8:25

Continuing the trend of creative agencies bringing in public relations expertise, M&C Saatchi has acquired Bang PR.

The announcement:

Sydney, 10 February 2012 – M&C Saatchi Australia has expanded its agency
network into consumer public relations with the acquisition of leading consultancy
Bang PR.

M&C Saatchi Worldwide Chairman Tom Dery comments: “We’ve been looking
to strategically integrate public relations for some time but it’s always been about
finding the right fit and the right people for our group. We’ve talked to a lot of
people and agencies, Bang stood out on both counts. It’s a natural move for
PR to complement M&C Saatchi’s integrated advertising, digital, design, brand
development and sport & entertainment agency offerings.”

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