M&C Saatchi and Starcom top new business table

Tim Burrowes

January 20, 2011 1:36

M&C Saatchi was December’s best ad agency and Starcom the best media agency in terms of new revenue, according to analysis published by client relationship consultancy R3.

According to R3’s ranking, wins including Woolworths Hardware, David Jones, ING and Georg Jensen saw M&C Saatchi’s revenues rise by $5.8m.

Meanwhile, Starcom topped the new business league with revenue up by $6.23m from new accounts including Metcash, South Australia Governmentt and Subaru Retail.

In the advertising table, TBWA was second, Clemenger BBDO was third and Y&R was fourth. Bottom of the table in 20th place was Saatchi & Saatchi which lost Lion Nathan.

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.